The Taste of Breaking-Up
There has been a lot of lunchtime chatter at FABNOB headquarters recently regarding M&M'S Colour Break-Up promotion.
And we're not happy!
For those living under a milk chocolate rock, Mars Australia recently announced that "M&M'S have broken up and will now be sold as separate colours." A competition is being run in conjunction with this announcement.
This means one of two things...
1 ) The tight-arses at Mars Australia have found it's cheaper to manufacture packs of M&M'S as individual colours and are trying to deflect the focus away from their cost-cutting endeavours.
2 ) Consumers are being played for fools by the Mars marketing peeps and the colours will be back together - and yes, the make-up mix will be great!
Either outcome bites, especially considering Australians already suffer in the M&M'S stakes...
In the USA there are regular new M&M'S flavours such as 'Strawberried Peanut Butter' and M&M'S Premiums including 'Mocha' and 'Raspberry Almond.' Snap!
And let's not forget M&M'S World in Las Vegas - a 28,000 square-foot four-storey monument to the popular chocolate brand.
Lift your game, Mars Australia!
PS. Pics of M&M'S World in Vegas...
