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The Imaginary Foundation is a think tank from Switzerland that does experimental research on new ways of thinking and the power of the imagination. Since 2002 the small clandestine team has sought t-shirts and streetwear as unlikely vehicles for bringing their ideas beyond the academic realm and into popular culture. IF’s Director, a 70-something uber-intellectual, observes that IF is future focused and explores what comes after pushing through the darkness of life. “We're already reveling in the beauty on the other side of the looking glass.” |
