"Put on your dancing shoes and don't let them take you alive!" Dance Party Massacre was launched in Boston in 2007 by self-confessed "kitchen dancer" Alex Dakoulas. The brand was formed around the notion that we should do what we want despite what others think. “It's about doing what makes you happy, and believing in yourself because that's how you'll survive.” DPM’s brilliant juxtaposition of dance parties and horror films has shaped some killer t-shirts and acceessories.